Marketing Funnel Stages and Website Structure
Introducing the marketing funnel The marketing funnel is a graphic describing the customer journey on a website. It maps out the stages that users pass through, from awareness to purchase. A number of users enter the first stage, and they...
7 Instagram Influencer Marketing Tips to Grow your Business
What is Influencer Marketing? Influencer marketing is the process of utilizing the power of influencers to promote your business. In traditional marketing, you advertise your business by yourself. You are in charge of submitting your website and making sure that...
Blockchain Technology Disrupting the iGaming Industry
iGaming is gradually developing around the digital technology of blockchain. The general public mostly associates blockchain with cryptocurrencies, most notably Bitcoin. However, blockchain technology brings something far more useful to the table that has already achieved significant gains thanks to...
ADTECH: when advertising meets technology
Digital advertising has radically changed in the last few years, influenced by speed and volume. In the digital world, a minute means 29M of WhatsApp messages, 3.8M search requests in Google, 400 hours of video uploaded to YouTube, 350k tweets...
Setting Up Your Home Tech Stack
In business, the tech stack of a company is incredibly important. Your tech stack will be made up of a number of different pieces of software and tools. Each of these will have some benefit to your project, computer or...
Is Python Good for Game Development?
The gaming industry generates nearly $140 billion in revenue each year. If you are a game developer, finding a way to cash in on your skills shouldn’t be too hard. However, the only way to create a popular game is...
5 Ways to Improve Your Website Conversion Rate
In the digital era, the most important thing you can do is to increase the conversion rate of your site. Your site is the first contact with your customer. It is your very own business card and believe it or...
A Complete Guide to Market Research Analysts – Scope, Skills, Responsibilities and Types
A research analyst has the ability to research, analyse, interpret and represent data correlated to markets, operations, finance/accounting, economics, clients and other various types of information connected to the field in which they work. A research analyst is generally quantitative,...
Ultimate Laptop Buyers Guide 7 Things to Consider
Laptop popularity and usage continues to increase over the years. People find such devices quite convenient, especially since you can use them for work, entertainment and school-related activities while carrying them around with you wherever you go. Each year, laptops...
How to Take Video Interviewing Software Beyond Recruitment
Have you ever owned an item designed to do one thing, only to discover later it is actually very versatile? Despite being specific to one task, this item can help you do a lot of things. Video interviewing software is...