Blogging is probably the most inexpensive yet effective way of reaching out to your targeted audience. Effective blogging follows a value-driven approach. With your blogging efforts, you try to add value to your audience and engage them in a meaningful way. 

This is the best way you can get organic traffic towards your website, which has a direct impact on the online presence of your business. Blogging needs to be integrated into every digital marketing strategy if you want to speed up the growth of your business. 

Here are some of the most amazing benefits that small business can enjoy by incorporating blogging with their content marketing strategy.      

Blogging Gives Your Business Exposure 

As a new online startup, your top priority would most likely be to become visible among your targeted audience. Search Engine Optimization allows you to optimize your website so that it ranks at the top of popular search engines. 

When it comes to SEO trends in 2020, your efforts would be incomplete if you don’t add blogging to your SEO strategy. It increases your chances of becoming visible in the online market. Without blogging, your online business would simply just be lost in a stream of thousands of similar businesses. Blogging helps you gain exposure in the online market.      

Helps you Attract New Clients

With blogging, you have better chances of attracting new clients towards your website. Once you have identified your target market and you know what they are looking for, you can begin giving them exactly that through blogging. And when they feel like they can relate to what you are posting on your website, they feel drawn towards your business. 

Blogging is all about inspiring a feeling of trustworthiness among your clients. It is the only way they would ever want to do business with you. Blogging would boost the number of people coming on your website, and you would have better chances of making a sale.     

Blogging Helps you Promote your Business

The Homepage and Services Pages of your website deal with what your product is. You tell your potential clients what services you offer and the features of these services. What you don’t do it, you don’t tell them why they should do business with you?

If you don’t give them a “why”, they would never feel the need to buy your products or services. This is where blogging comes into play. In your blog, using conversational style, you tell your audience about the reasons why they need your particular services. You create demand and then use your products and services to meet their demand.       

Blogging Helps Convert Visitors into Clients 

We have already established that blogging can prove to be an effective source for more website traffic. Now, when the people are on your blog, it is up to you to engage them. The quality blog post content brought this traffic to you; now, it is your job to put calls to action at the right place so that the visitors can reach out to you whenever they want. 

So, in a way, blogging can help turn visitors to actual clients who would do business with you. It is all about how you manage your website and the content on it.    

Increases your Domain Authority

Blogging brings more people towards your website; this, in turn, increases your domain authority with search engines. Search Engines are all about value; if your website offers value to the users, they will rank you at the top. 

Blogging is one of the best ways you can add value to your audience. When you talk about trending topics and solve the most asked queries like Concept BB, people start trusting you, which pumps up your DA on search engines. You need to shift your focus towards increasing your domain authority, and blogging is the best way to go about it.       

Blogging Complements your SEO Efforts

When we look at the latest SEO trends in 2020, blogging has become an intrinsic part of every digital marketing strategy. If you haven’t added it to your content marketing plans, then you’ll always be one step behind your competition because they are doing it.

Even if you are an E-Commerce website, and you don’t feel like you need a blog, you need to look at it this way, blogging is inexpensive and extremely valuable. If you don’t know how to go about it, then you can always learn from blogging platforms like WPE PRO for tips and tricks about how to get started with a blog for your E-Commerce Website. Blogging would greatly enhance the effects of your SEO efforts.       

Helps Generate Social Media Leads 

If you want to skyrocket the traffic coming to your website, you must integrate your social media marketing efforts with your website blogging. You can share your blog posts on all your social media platforms, and all your followers would see the content that you are posting. 

Now, if the topic is interesting enough and adds value to the reader, they would want to visit your website to learn more about you and your business. What you are actually doing is, attracting social media leads towards your website. This can prove to be of great value for your business in the long run.      

Blogging Helps Attract Organic Traffic   

Last but not least, blogging helps attract organic traffic to your business. You don’t have to pay for Google or Facebook Ads campaign, you can attract your targeted audience towards your platform in an organic way. These are the people who actually want to at your platform. You’d get better engagement with the organic audience rather than the paid one, which would result in increased online visibility and, in turn, the increased sales for your website. 

The bottom line is, blogging can prove to be of crucial importance for small businesses who want to make their way up in the extremely competitive market. Blogging would give you the competitive edge that you need over your competition. So, make sure to incorporate blogging with your digital marketing efforts for increased online growth for your business. 

Posted by Guest Author

This article was submitted as a guest post and it doesn't represent the views and perspectives of the Technivoz Editorial Team.