Nowadays, there is huge competition among websites to get as much traffic as possible. Websites are finding it increasingly difficult to get sustained high traffic because there is a lot of competition and a complex strategy has to be used to increase its conversion rate.

In order to be always up to date with the market and their situation, they use different analytics methods. Of these, data visualization solution techniques are perhaps the most effective and interesting ones.

In the following, we’ll look at what options you have for data visualization and how you can use them.

What is data visualization?

This method is a visual representation of the data. Initially, everyone was trying to get a large amount of data about their visitors or customers, but they soon had to face a problem. This problem was that a large amount of data, it’s difficult to interpret.

Data visualization tools help in this. With this method, you can evaluate your extracted data in up to half as much time, and what’s more, you’ll even understand it.

With this in mind, you can start developing your marketing strategy much easier or optimize your website much more effectively. Sounds good right?

Let’s see what options you have:

  • Heatmaps
  • Replays
  • Power BI

Break away from the old-fashioned “Big Data” personality and cut into something completely new. Strive for quality and not quantity.


Heatmaps are arguably the most advanced data visualization tools. You can use it to learn about the strengths and weaknesses of your website. In addition, you can find out how your visitors behave on your website, what subpages they visit.

How does it work? Imagine a thermal camera that measures body temperature. This tool works on exactly the same principle.

Heatmaps indicate popular parts of your website with warm colors and less popular ones with cooler colors. Okay, now you must be wondering why this is worth it to you, why should you use it?

Just think about it, if you know which sub-pages your visitors will visit most often, you may be able to advertise in a targeted place that your visitors are sure to notice. 

You can also find out which parts of your website are not that popular. With the help of heatmaps, you can also make these areas effective, as the tool will show you the popular elements of your website. Use these elements in less efficient parts.

As you can see, heatmaps are great tools for analyzing the effectiveness of your website and the behavior of your visitors. It can be a great solution for you when you want to optimize your website.

We know you still have a question left. How will you be able to evaluate this data?

The answer is very simple. You don’t have to worry about evaluating the data, as the tool will do it for you. Heatmaps not only visualize data but also display it in a tangible number format.


Replay is a very interesting type of data visualization. Imagine them as when you are looking back at a goal in a football game.

With replays, you can fully look back at what your customers are doing on your website. Okay, we know we said that when we talked about heatmaps, but that’s literally the way it is here.

Replays work like a screen record. You can see where users click, what they open, how they use your website

You can use this method to learn about the most effective CTAs, your most popular products, or even how your users use your cart. With this data visualization tool, you can perfectly optimize your website and increase your conversion rate.

It’s important to mention that you don’t have to worry about quantification or data collection. Just like with heatmaps, the software does it for you here.

Power BI

In the previous, we’ve talked about more special data visualization tools. However, keep in mind that there are activities where the presence of the usual large amount of data plays a prominent role. 

Businesses that provide direct marketing services are a good example of that. Although we also recommend the two tools mentioned above for these businesses to analyze their website, it is much more important for them to be able to handle large amounts of data as easily as possible.

One of Microsoft’s services can provide a solution for this. This tool is the Power BI.

The service has hundreds of built-in data visualization tools to illustrate and make it easier to understand numerical data. These are various tables, charts, statements, or flow charts.

It is very simple to use and easy to understand. We recommend it to businesses whose multi-page excel spreadsheets are key to their lives.


As you can see, data analysis is a very important factor in the lives of online and offline companies. Because of technological advances, you have plenty of new tools to collect more and more useful data quickly.

We suggest you break away from the old slow methods and cut into something completely new. Be bold.

We hope we can help.

Posted by Raul Harman