Promoting your website is important to gaining web traffic, which is beneficial for many reasons, including increasing sales and raising brand awareness. Promoting your website takes time but you will get results if you are patient enough to wait for them.
There are a number of ways to promote your personal website, and it can be hard to know where to start. Here are some tips to get you started.
1. Use social media
Social media is a great way to get your website in front of potential visitors. Promote your best content on Twitter, Facebook, Google+, LinkedIn, and any other social networks you use. You can even create social media graphics to make it easy for your followers to share your content.
On LinkedIn, you can connect with relevant businesses and people and add LinkedIn tags so you can keep track of your network. The right use of LinkedIn tags can help you get views and build connections.
On Facebook, you can promote your content groups relevant to your industry or niche. Promoting content in relevant Facebook groups can expose it to many people who might share it with their friends and followers, which will bring more visitors to your website. Use Social Media posting apps to make the most out of it.
2. Use Video Marketing
People are more likely to watch a video about your product than to read about it. Video makes the viewer feel as though they have an actual marketing person explaining the details of a new technology or teaching them how a software works. Promoting your website with videos can give viewers a good idea of what you are all about without requiring too much effort.
Promoting your website with videos can be a very quick, simple and inexpensive task to manage. It does not require large investments of money or time. Promoting your website through video marketing is an excellent way to drive traffic to your company’s web site, show off what you are all about, who you are and how great the products are that you offer.
3. Use email marketing to promote your website.
Email marketing is a great way to reach your audience with your content and promote your website. Make sure you have an email opt-in form on your website and send out regular emails with your best content. You can also use email marketing to promote special offers and discounts on your website.
4. Publish high-quality content.
This is probably the most important thing you can do to increase traffic to your website. If you publish great content that’s useful to your audience, they’re more likely to share it with their friends and followers, which will in turn bring more visitors to your site. You can use user feedback tools to gather user insights through consumer reviews.
Build a blog on your website and add new content to it frequently. This will give search engines a reason to visit your site more often. In fact, Google recommends you update your site with fresh content at least once a month in order to improve its search rankings.
5. Optimize your website for search engines.
Optimizing your website for search engines will help more people find your site in search results. Make sure you have a custom 404 error page, meta tags for your homepage and blog, schema markup on your contact pages, etc. Below is an example of a clever custom 404 page that Blow My Budget have created to enhance user experience while turning it into an extra advertising space for the products listed on the site.
Write guest posts for other blogs in your niche. Find popular blogs in your industry or niche and try to contribute an article to one of them. Search for example: Write For Us Tech Blog or Digital Marketing Guest Post Contribution and send your articles. This will expose your blog to a new audience and can bring you more visitors from the other site’s followers.
6. Promote your website on forums relevant to your niche or industry.
Promoting is not spamming – always provide value to a forum community! Promoting your website should be a part of an ongoing conversation, not a one-time announcement.
Add your website to directories relevant to your niche or industry. There are many online directories where you can add your website for free. Just make sure the directory is relevant to your niche or industry.