The overarching goal of all digital transformation trends within the last decade or so appears to be turning the phrase digital landscape into digital cloudscape and OWNZONES is leading the charge. Public cloud servers are slowly but surely causing a big shift within which businesses are en masse moving their projects, databases, media libraries, networks and their entire architectures from on-prem servers into the cloud.
According to Forbes and a study conducted by LogicMonitor, 83% of workflows within large companies will be running in the cloud, half of which will deploy public cloud platforms like AWS, Google Cloud Platform, IBM Cloud, and Microsoft Azure, while the rest is predicted to take place either in private clouds or within hybrid systems. These numbers indicate that cloud-based infrastructures have already become the industry standard, especially in the media supply chain niche.
This trend prompted software development agencies like OWNZONES created by Dan Goman to catch this colossal wave and focus their creativity toward making class-leading cloud-native platforms that provide their users with infrastructures and media libraries that are much more:
- Efficient (workflow-wise due to smart AI deployment)
Where and Why Physical Servers Fall Short
Three major issues with on-prem servers include costs (both CAPEX and OPEX), lack of scalability and low accessibility.
These are the main reasons why physical server infrastructure is unable to provide an adequate environment for streamlined workflows, frictionless content processing, short delivery timeframes, handling globalization and quick adaptation to emerging industry formats.
The cost issue is typically a huge setback for enterprise-level companies that feature huge media libraries and operate on vast infrastructures. They need to spend substantial amounts of money upfront and purchase physical servers that are capable of handling their peak workloads at the time of purchase. However, the problems emerge once the value and power of physical servers start to decrease, which is why they typically require upgrades every 3 to 5 years.
So, on-prem servers feature the following pitfalls:
- They need to be updated regularly (which is most typically done manually)
- They need to be upgraded hardware-wise every 3 to 5 years
- They need to be kept secure by the in-house staff (done manually)
- They need to be maintained and optimized on a regular basis in order to provide the company with adequate server power and storage space (done manually as well)
How OWNZONES Rectifies all On-Prem Media Supply Chain Pitfalls
Dan Goman, the mastermind behind Ownzones created scalable and cost-effective cloud-native media management and delivery solutions that cater to enterprise-level studios and content streaming companies that seek powerhouse platforms capable of storing, managing, processing, delivering and monetizing their content quickly and without any workflow bottlenecks.
Their team is directly involved in finding the best possible solution for the process of moving clients’ media libraries into the cloud servers, and therefore obviating the notorious hassle with upgrading and updating on-prem servers we mentioned above.
Ownzones’ users subsequently have complete control over their files and can manage their media libraries and process content in near real-time, with an optimized pricing system which allows studios to pay only for the servers and services their workflow actually demands at the time.
Let us delve a bit deeper into some of the most palpable benefits of utilizing this kind of technology:
Faster Content Processing: Use of IMF (Interoperable Mastering Format)
Perhaps the most obvious advantage that OWNZONES solutions pack is the utilization of IMF (Interoperable Mastering Format). IMF paves the way for successful cloud-native solutions that are able to boost studios’ component-based workflow significantly. Namely, this format allows for lower storage demands and much faster production/processing of different content versions, and therefore reducing the workflow from several hours (the amount of time required to create and process media files via on-prem) to only several minutes with cloud-native platforms like OWNZONES Connect.
Here’s a detailed use case that depicts how OWNZONES tackles a media library of 1000 titles, each 60 minutes long:
Improved TTM (Up To 17 Times)
TTM, or Time to Market, is among the vital KPIs when it comes to how your company performs in terms of workflow optimization, and inevitably factors into the overall ROI. If a company is able to launch their product ahead of schedule, that indicates that all the moving parts are working properly.
This is where OWNZONES automated Quality Control and faster workflow model come into play and allow for a substantial TTM reduction (from approximately 10 weeks for legacy servers to around 4 days for OWNZONES Connect).
The Edge of Dynamic Infrastructure and Horizontal Scalability
When servers are capable of achieving horizontal scalability, they make room for a dynamic infrastructure that allows companies and studios to optimize the server instances they are utilizing at that particular moment, and thus leverage a pay-as-you-go pricing model within which there is no waste of energy or money on server instances that aren’t being used for the current project. In other words, overpaying for infrastructure is no longer an issue, and the overall cost drop significantly.
This model helped OWNZONES customers – some of which include MGM (Metro Goldwyn Mayer), Magnolia Selects and 420TV – save up to 40% of their overall costs just by moving their media libraries in the cloud and using cloud-native media management utilities created by Ownzones. Here’s what Jeff Cuban of Magnolia Selects had to say about Dan Goman and his vision:
“We still have ways to monetize with different partners, but to be self-sufficient, going directly to consumers was a very big deal,” explains Cuban. “And what was great about that was one-stop shop with going to Ownzones who developed this great product called Connect. I know how much money I am paying (due to on-prem servers) to deliver the assets to all these different players … and the cost was ridiculous due to multiple vendors, subtitling, closed captions and metadata, and it was just overwhelming.”
“With Connect, we are combining all of our assets into a final deliverable, and it’s happening in minutes. We are really excited about what they are doing. The cost savings are immense, it has reduced our costs by 40% in a lot of cases, which is significant. It is not cheap to deliver an asset, and when you deliver thousands like we do across subscription channels, across transactional platforms, in the aggregate and the sheer volume, it saves us a ton of money.”
Large studios and other similar companies that operate within the media supply chain industry are currently facing a rather pivotal fork in the road – they can choose to stay loyal to their physical servers by trying to make the most out of these depreciating systems, or they can embrace the future of next-generation platforms, explore the vastness of the digital cloudscape, and turn their business around.
With cloud-native platforms like OWNZONES and forward-thinking pioneers like Dan Goman, the latter is where the magic happens.