Much like it is the case with almost any other industry out there, the companies within media supply chain niche – especially OTT (Over The Top) media streaming services like 420TV and movie studios – are slowly but surely starting to realize that moving from physical servers to cloud-based databases and infrastructures will soon become a necessity.

Namely, it is estimated that 83% of all enterprise-level workflow will be taking place in the cloud by the end of year 2019, while half of those is expected to be moved onto public clouds like Amazon AWS, Microsoft Azure, Google Cloud, etc. This is especially true for OTT streaming services, studios and other similar businesses operating within the media supply chain industry as they tend to require a lot of servers for their content-heavy media libraries.

They also need a way to quickly, efficiently and cost-effectively process, deliver and monetize their content – and that’s where cloud-native platforms come into play.

Dan Goman and his team created a cloud-based platform in order to help movie studios like MGM (Metro Goldwyn Mayer) and streaming websites like Netflix, Magnolia Selects, 420TV and others cut their media storing and delivering costs, but also enable them to streamline their workflows through dynamically scalable cloud infrastructures, and thus allow them to ultimately boost their overall ROI.  

What Triggers Studios and OTT Companies like 420TV to Move to the Cloud

420TV, media, moving to cloud solutions

On-prem servers, though still capable of handling massive databases and workloads, have several insurmountable issues that hinder companies from various niches in their attempt to achieve workflow streamlining and optimization.

Some of the most pertinent pitfalls that studios and streaming services face due to operating on physical servers include:

  • Periodical software updates (that require manual work)
  • Periodical hardware upgrades (which should be performed within 3 to 5 year increments and are extremely costly)
  • Security issues also require manual setup, maintenance and updates
  • Servers and infrastructure require regular optimization and maintenance so the workflow can be streamlined  
  • Costs (both initial/capital and operational) cannot be optimized properly which leads to massive expenditures for on-prem servers that are inevitably depreciating in both value and power

This is why major movie studios, OTT services such as 420TV and other companies that operate within the media supply chain industry seek new ways to eliminate the aforementioned issues and hopefully achieve optimization in terms of costs, workflow, and content monetization.

Enter cloud-native media management platforms.

How Scalable Cloud-Native Platforms Help Studios & Streaming Services Reduce Costs  

Led by Dan Goman, his team recognized the potential of cloud-based servers and approached the above mentioned pain points with one goal in mind – to provide these companies with a solution that would enable them to store, manage, process, deliver and monetize content in a streamlined and cost-efficient way. Thus, class-leading platforms like Connect and Discover were developed.

The benefits of moving to public cloud servers and deploying dynamically scalable architecture are manifold and include:

  • Faster and easier media processing due to the utilization of IMF (Interoperable Mastering Format)
  • Highly accessible databases and media libraries which enables a much more potent approach to globalization of content creation and distribution
  • Faster and much more reliable media management, security, Quality Control and workflow automation thanks to smart AI deployment
  • Unparalleled cost-efficiency due to the optimized pay-as-you-go pricing system that allows studios and streaming services to utilize only the server instances they actually need at that particular moment   

All these advantages were made possible through valuable Ownzones’ partnerships and integrations with media and cloud behemoths that include: AWS (Amazon Web Service, Netflix, Dolby, Microsoft Azure, GrayMeta, Fotokem, and Virtual Post.   

This forward-thinking approach allowed Dan Goman and his company to lock deals with clients like MGM (Metro Goldwyn Mayer), 420TV and Magnolia Selects and help them obviate the issues they had with on-prem servers, enable them to reduce their TTM (time to market) and therefore boost their workflow efficiency up to 75%.

As for the cost-efficiency level, OWNZONES clients have reported up to 40% savings on a monthly/yearly basis after they’ve moved their libraries in the cloud and started deploying the cloud-native platform.

To back these claims up, here’s a glimpse of our Metro Goldwyn Mayer case study depicting which workflow layers and why factor into these numbers and percentages.

420TV, cloud-native platform, future media supply chain

Connecting The Dots

Moving a company’s infrastructure to scalable cloud architecture and utilizing cloud-native media management platforms brings a cornucopia of benefits.

OTT services and studios including MGM, Magnolia Selects and 420TV have already experienced how easy it is to stay ahead of the curve through the process of cloud enablement as they’ve managed to:

  • Reduce both CAPEX (Capital Expenditure) and OPEX (Operational Expenditure) costs
  • Optimize the use of servers and leverage the pay-as-you-go pricing model
  • Deploy scalability and extremely valuable utilization of IMF in order to streamline their workflows and tackle peak workloads with ease
  • Reduce their TTM
  • Tackle globalization properly die to high accessibility of media libraries (one can access their servers from any location around the globe)
  • Boost their overall ROI

If you want to learn more about how cloud-native media management platforms pave the way for the faster and brighter future of the media supply chain industry – visit OWNZONES website.

Posted by Lucas Bergman