Despite the pandemic having a negative impact on almost all industries across the land Down Under, the latest numbers describing the state of the Aussie business landscape show that the grand majority of Australian companies are slowly but surely regaining traction. According to the latest research by the Australian Bureau of Statistics, almost 80% of businesses are reporting either no change or an increase in revenue.  

Only 8% of companies were forced to seek additional funds over the last three months, which is much less when compared to the previous quartal’s 14% recorded in February. On the other hand, only 9% of the businesses surveyed reported an increase in the number of new employees, which means that there’s still room for improvement. 

The abovementioned trends are telling us that the Aussie business landscape is currently expanding and the businesses are highly likely to grow fast in the months and years to come. This means that the competition across all industries is also likely to skyrocket, driving the demand for quality digital marketing services. The only way to beat your direct competitors is (and always has been) to get to your target audience quicker than the competition.  

The Economic Rise Drives the Bloom of the Digital Marketing Niche (and Vice Versa)

It is no secret that marketing agencies thrive in environments wherein the business landscape is blooming. As per IBISWorld, the revenue for the Digital Advertising Agencies industry in Australia has been increasing quite a bit over the last 5 years

Private and public sectors are en-masse recognising that traditional marketing mediums and channels are becoming increasingly obsolete, with digital marketing and advertising solutions becoming the norm. This trend has been going on for a while across all global markets, thus fueling the expansion rate of the SEO industry. Australia-based businesses are increasingly seeking quality digital marketing agencies capable of providing effective digital advertising and SEO campaigns. Even the organisations from the public sector are allocating greater proportions of their marketing budgets to improving their online visibility. 

These trends have resulted in a much greater need for SEO and digital advertising agencies. For example, back in 2013, the number of digital advertising agencies in Australia was 500+, while this number is likely to reach 2500 by the end of 2021. 

This means only one thing – finding the right SEO and digital marketing agency will become a difficult task.  

New Digital Marketing Player on the Aussie Market

The good news for Australian companies who seek an experienced SEO agency is that the Aussie digital marketing arena now has a brand new but highly competitive player – Four Dots Australia

Four Dots is a highly accomplished digital marketing agency with 10+ years of experience and presence on the global market. After establishing headquarters in New York, Hong Kong, and Serbia, the agency has now officially entered the Australian market, providing a number of essential digital marketing services to their beloved Aussie clients, including SEO, PPC Management, CRO, Content Marketing, Advanced Analytics Solutions, Link Building, etc. 

Four Dots Australia’s main mission is to help local Australian businesses of all shapes and sizes to achieve their online marketing goals and objectives, much like they did with all their previous clients, some of which include Coca-Cola, Philip Morris International, IQOS, Orange, Beko, Crucial, MissAmara, Buro, Domain.me, MobileShop.eu, Gulf Coast Cash Relief, etc. 

Who is Four Dots Australia? 

The main team consists of numerous accomplished and experienced marketers with over decade-long experiences within the field of digital marketing: Radomir Basta – CEO; Milica Dobrenov – COO; Natasa Bajic – CIO; Harry James – CMO. 

Radomir Basta, alongside Milica and Natasa, is the founder of Four Dots. He’s been dominating the global SEO scene for more than 10 years now and has been involved in countless successful projects and campaigns over the years. He is also the mastermind behind numerous successful SaaS-based marketing tools developed by this agency.

Radomir and Four Dots also give back to the SEO community that helped them grow over the last decade. Namely, Radomir recently converted his knowledge into a book titled “The Good Book of SEO” tackling the basics of Search Engine Optimization and giving actionable advice to everyone who works or closely collaborates with SEO professionals. 

A Brand New Addition to the Team

Four Dots is proud to present the new CMO of Four Dots Australia, Harry James. Harry is an accomplished marketer who has been focusing his digital marketing efforts on assisting young Australia-based businesses to initiate growth and scale. Harry has overseen thousands of digital marketing campaigns and has led a team of 75+ SEO Consultants, Paid Media Consultants and vendors; executing successful campaigns for every niche and vertical across Australia, the US, Singapore and UK.

What Separates Four Dots Australia from other SEO Agencies? 

The most tangible edge is Four Dots’ goal-driven mindset, coupled with the ability to quickly, effectively and cost-efficiently create custom-tailored campaigns. The agency consistently showcases that top-of-the-line digital marketing services can indeed be paired with scalable, budget-friendly pricing

The interdisciplinary expertise and substantial experience of all team members enable them to approach every issue from several different angles and effectively course-correct any campaign that isn’t delivering desired results. They always focus on what is most beneficial for their client, even if it means the FD teams will be burning that midnight oil.

Which Australian Businesses Should Hire Four Dots Australia? 

Although the agency caters to hundreds of small and medium businesses, their SEO and PPC experts also thrive on developing complete and all-around strategies for large, enterprise-level organizations. Their campaign assessment is always on point, as they only accept the projects they are certain can be done to the customer’s fullest satisfaction.

Four Dots Australia marks the parent company’s newest effort to get close to their respective clients as much as possible in order to better understand the markets their clients intend to target.

Posted by Raul Harman

Editor in chief at Technivorz and business consultant. I like sharing everything that deals with #productivity #startups #business #tech #seo and #marketing