Building a thriving career nowadays doesn’t start with a good resume and a firm handshake, it starts with a personal brand. If you want to succeed in your chosen field over the long term, then you need to build a personal brand identity that will set you apart from your peers and incentivize employers, clients, and customers to work with you. And it all starts with your portfolio.
Whether you’re building a digital marketing agency, or if you’re a developer, designer, videographer or anything in between, you will rely on your portfolio to land your clients and bring business to your door. Now, you could go with a traditional website portfolio, of course, but you could also elevate yourself from the competition by creating an online video portfolio.
Videos are highly engaging, and they can spark the right emotions in a potential client much faster than a traditional case study. So, here are the top five tips to help you create a video portfolio on your website that will get you new, high-paying clients.
Create a pool of your best work
To start you need to compile all the work you’ve done over the years and select the case studies and projects you want to showcase in your video portfolio. Remember, you don’t need to be a videographer to create a video portfolio, as you can create engaging videos, slideshows, trailers, and more out of almost any case study.
The key here is to make a curated selection of the most relevant projects according to the type of clients you want to attract. Keep in mind that versatility and diversity will play a key role here, and no matter the industry you specialise in, you should select various projects to showcase the scope of your expertise. This will tell potential clients that you can tackle a number of challenges.
Optimise your site for seamless browsing
Creating a video portfolio used to be a risky endeavour back in the day when internet speeds we’re not as high as today. Nowadays, with 5G connectivity and stellar internet speeds, people can load video portfolios and video-rich websites with ease. But that doesn’t guarantee that your website will load quickly or that it will create a seamless browsing experience.
Video portfolio sites can be resource-intensive if you don’t optimise your website properly, and they can be confusing to navigate if you don’t design for stellar user experience. With that in mind, it’s important to choose dedicated hosting for your website to make it load as fast as possible. Make sure that your pages are optimised for seamless mobile viewing as well, because potential clients will be looking for talented individuals and agencies on the go.
Make your videos engaging and professional
You don’t need to be a professional videographer to make captivating videos or showcase your work in a video format. While you might think that it’s easier to simply make a traditional case study and build a typical portfolio, you can easily create professional-looking videos with a good online video editor that has all the features and tools you need.
You can use a video editor to create detailed project videos, going in-depth into the intricacies of your work, but you can also use it to create shorter formats that will quickly capture the attention of the viewer. The possibilities are numerous, but the key is to be as creative as possible and use smooth transitions, animations, and background audio to immerse the viewer in the experience.
Create a powerful first impression with a splash page
A splash page is a powerful tool that you can use to capture the attention of your website visitors. You can create a splash page in a video format as well. This means that a video will play immediately as a visitor lands on your homepage and introduces you and what you do. The visitor can then proceed to your portfolio, having had the chance to familiarise themselves with the person behind the work.
This is an important part of the brand-building process, and it will help you communicate your values and expertise right off the bat.
Finish every video with CTAs and relevant information
Lastly, make sure to use your video editing software to weave in a call to action at the end of every video, and make a lasting impression on the viewer. Every video in your portfolio should end with your contact information and an inspirational message that will prompt the potential client to kick-start their own journey with you. Use a nice fade-out to close the video and transition to the exit screen where you will pose an interesting question, or tell them to get in touch if they want to take their business forward.
Over to you
An online video portfolio is an amazing way to set yourself apart in a competitive industry. Consider building one for your business and watch as more clients start reaching out in this video-driven online market.