This article was brought to you in collaboration with Jacob Koshy who manages content for PromptCloud.

A slow loading website repels visitors. Having a fast loading website is more important now that the attention span of users are on the decline. People expect websites to load faster and when it doesn’t, they just leave the site. If building traffic and leads from your website is important to you, having a fast loading website should be your priority. Since mobile web usage is on the rise, the loading speed of your site can’t be ignored anymore. It is a known fact that the search engines favors faster websites over the slow loading ones. These are enough reasons to invest your time and effort in optimizing your site to load faster. Here are some handy tips to improve the loading speed of your website.

Implement a CDN

content delivery networkCDN (Content delivery network) copies the static files of a website such as Images, JavaScript and CSS and delivers them using a web server close to the visitor’s physical location. Since the server is close to the user, the elements copied by the CDN loads much faster which ultimately makes your website faster. All the popular websites use CDNs to make sure their website loads fast in any part of the world. Implementing a CDN is the easiest way to get a speed boost for your site.

Leverage Browser Caching

Browser caching is used to store cached versions of the static elements on a page in the browser so that they don’t have to be downloaded every time a user refreshes the page. This can tremendously increase the loading speed and reduce server lag. When users visit a page on your site, the cached version will usually be served. That is, if the site hasn’t changed since the last caching. This can reduce the number of requests that a server has to deal with and makes the site considerably faster for repeated visitors.

Compress Images

Images are one of the heaviest elements in most web pages. High quality images take up a lot of bandwidth and slows down the page loading. You can always use low quality images unless it’s really important to display an image with high detail, like a screenshot with tiny fonts. There are image manipulation programs with features that let you do lossless compression of images. Lossless compression helps reduce the size of the images without affecting its quality. This is a great way to compress images if you don’t want to compromise on the quality of images displayed.

Use CSS Sprites

The number of HTTP requests add up to a considerable amount of loading time of a website. Every image on your site requires an HTTP request to call it. CSS sprites can be used to display several images on a page with just one HTTP request. This can greatly reduce the loading time of a website. CSS sprites can make the site load so much faster than normal as there is technically only one image in this case. A CSS sheet is used to display or hide certain parts of this image making it look like there are multiple images.

Minify JavaScript

javascriptJavaScript makes a website dynamic and functional. But using too much JavaScript slows down your website. It also gives more workload to the browser which again makes your website seem to be slow and unresponsive. Minifying, or combining several functionalities into a single script can help squeeze some loading speed without sacrificing the functionalities of your page. If the same functionality that you use JavaScript for can be achieved using CSS, it is always better to go with the latter.

Switch to a Better Web Host

If none of the above tips could improve your website’s loading speed, there could be something wrong with your web host. It’s always a better idea to try different hosts before choosing the right one for your website setup. A good web hosting service is essential to have a fast loading website.

Bottom Line

Now that the world is moving to mobile computing, convenience and speed becomes all the more important. Having a slow loading website can hold you down to the point of going out of business. It’s high time to optimize your website to dominate search engines with the extra speed you gain.

Posted by Nate M. Vickery

Nate M. Vickery is an entrepreneur and marketing consultant from Sydney, Australia. Lately he is mostly engaged in investing and developing his web designing hobby. Aside from work he enjoys spending time in the great Australian outback and watching football games.

One Comment

  1. A good post for web developers like me… Thank you very much….

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