When it comes to generating real estate leads, there are several different strategies that you or the real estate digital marketing agency you are working with can implement into your digital presence. It may seem like a daunting task, but we are going to break down some of the top strategies for generating real estate leads through digital marketing.
Before we get right into the strategies, let’s take a moment to look at what exactly lead generation for real estate is and why it can be important.
Is Digital Marketing and Lead Generation Really for Real Estate?
Lead generation, at it’s simplest, is the overall process of attracting potential clients to a business and then converting them into actual clients. For those in real estate, lead generation can be done in several different ways including with digital marketing.
Generating leads through digital marketing can take shape in a few different ways, but they all serve the same purpose: getting potential clients to your website that are interested in the services you offer.
Lead generation for real estate via digital marketing is growing ever more important – especially when having an online presence is key to connecting with new clients. If you’re an agent specialising in real estate in Sydney, for example, potential clients will check your coverage in that area.
According to data collected through the National Association of REALTORS (NAR) in 2021, 41% of recent home buyers initially start the home search process online. 19% of those surveyed shared that they first contacted a real estate agent online as well.
This goes to show that putting time and effort into your lead generation strategies can pay off in the real estate industry.
And this is not the old school approach of knocking on doors. Lead generation through online means is often much easier and quicker than physically going out to look for new leads.
With that in mind, below are three of the top strategies to use in generating real estate leads through your digital presence.
Include Local SEO For Local Search Results
Search engine optimization (SEO) is a great strategy to use across all your digital platforms – from your website to your social media. SEO allows you or a real estate digital marketing agency to improve the visibility of your website and content through various search engines like Google by using relevant keywords that your potential clients are searching for.
SEO can be useful in a number of ways including the incorporation of local SEO into your website.
Local SEO is going to be focused around the physical area where your business is located and to the areas where you operate!
Local SEO will optimize certain pages and content on your site to be as visible as possible to people living in your area. Some great ways to implement local SEO includes:
- Creating a Google My Business profile
- List your business in online directories
- Create landing pages that use local SEO keywords
Provide Useful Content
Apart from your immediate real estate services, creating useful and informative content on your website can be a fantastic lead generator. Having content like blog posts, videos, a newsletter, and other relevant content to your needs has two major effects:
- You have more content that is visible to search results.
- You are providing answers to the questions that your potential clients are searching for. This helps to provide your site visitors with informative content that works to establish you as a trusted voice in the real estate space.
When 77% of Internet users are reading blog posts on the regular, offering blog posts and other content to your potential clients is a great way to turn them into actual clients. They can come across your site as they are looking for answers to real estate questions or searching for a real estate agent!
Different content that you might include on your website can include:
- Your insight into the housing market
- Testimonial highlights
- Property lists
- Your story
- Guides on how to rent and buy property
And keep in mind that the content you are including on your website can be used elsewhere – such as on your social media.
Leverage Client Testimonials on Your Site
What better way to showcase that your real estate business is successful to potential clients than through the words of your past clients? Client testimonials are a great way to establish your reputation in the real estate industry and show that your work can speak for itself.
There are plenty of options on how to leverage client testimonials on your website. You can ask clients to leave reviews after you’re done working with them or you can even put together a simple questionnaire form.
Some external sites you can also direct clients to leave reviews on include:
- Zillow
- Realtor.com
- Trulia
Effective Real Estate Lead Generation Online
Real estate is a space where clients are constantly coming and going, so knowing how to consistently bring in new clients is going to be key to you having a successful business. Lead generation through digital marketing is a great way to build out your real estate business while converting leads into direct clients.
You can focus these tips on your strengths within the real estate industry as you work to generate new leads and make the most out of your digital presence.
Split Reef is a Columbus digital marketing agency that offers a full suite of services including real estate digital marketing, website development, professional SEO, and mobile application development. Backed by a team of professionals at the top of their game, Split Reef works with clients across industries that include real estate, law, industrial, and a variety of others. They take an innovative approach to each project and offer support even when the development phase is finished.
