From all walks of life, people communicate daily in a variety of forms. You’ve got language, culture, facial gestures and emotion. On top of this, you have electronic devices that people communicate with – phones, computers and tablets. The real problem is communication in a foreign language. It’s so embedded in our daily lives we almost even forget it exists.

If you had the option to purchase a product in your own language, or a foreign language – which item would you honestly choose? The easiest choice is – your own native language. The reasons why – people prefer to find out more information about a particular product, read product testimonials, and most importantly, understand everything. It’s pretty simple.

Like walking into a foreign supermarket, the same is also true for websites. According to the Harvard Business Review, “72.1% of consumers spend most or all of their time on websites in their own language.” Nataly from Hubspot says “56.2% (of users) said that in-language information was more important to them than price.” The point of the matter is, consumers do care – so much that they may even walk away from your brand.

Like being in Russia not knowing how to buy tweezers; or dealing with food products when you have an allergy; or getting completely ignored by a shop clerk – brand communication is everything. What if I told you, that almost half of the Fortune 500 companies haven’t made their content available in other languages?


Source: Flickr

Many brands have failed to realize that brand communication can make all the difference between gaining, and losing a customer.

Consumers do care, and most companies are unaware of this problem. Brands need one place for everyone to communicate – like a magic communication tool for everyone. That can handle all of the translations hassle-free by just a simple click of a button.

This magic tool adjusts your content and makes it ‘look and feel native.’ When I mean native, I mean the website looks like it’s actually from your ‘own country.’ Images slightly change, the text layout is modified; and even the currency is adjusted to give it that extra special native look.

Using this magic communication tool means you can always communicate your brand message to people around the world – whenever you need to, wherever they are. This tool gives brands direct access to other countries – and, it lets consumers discover brands, instead of walking away.


Source: Flickr

If you have thousands of people viewing your website from around-the-world. It can be a pain to try and manage all of this – especially when you want to communicate your brand message to everyone. was developed, to solve this problem.

Localizer is a magic form of communication between your website and the rest of the world. Visitors come to your website – localizer visits your website too and serves it in other languages. It’s super easy to set up, just add one line of code and it integrates seamlessly into any application or website.

Localizer gives you an easy-to-use translation interface that let’s you communicate directly with translators … and you can even set the tone of the translation too (friendly, informal, formal and business), catering for every need.

There are three translation options: do it yourself, machine translation and human translation. You can also choose to do a combination of all these and mix it up; or, use Localizer’s global network of translators – and let them handle it all for you.

Localizer’s translation interface connects your brand with thousands of translators so you don’t need to deal with things like managing translations, endless amounts of paperwork and localization. It does all of this for you.


Localizer is smart it handles localization too. Things like text direction (LTR / RTL), currencies, image localization and the ability to create triggers. These triggers can display targeted relevant content automatically. This targeted content makes any website look and feel like a native website. People from other countries ‘think’ your website is from their country, and Google does too.

Using Localizer, businesses can now enjoy an easy solution to connect directly to their consumers in all markets. Localizer takes one day to set up and makes it even easier for businesses to go global in one day.

A shop attendant ignoring customers is no different to a brand ignoring online consumers from other countries – the real difference is, brands have not worked this out yet – consumers have. Localizer might just be the solution brands have been waiting for to help them attract and keep more customers.

Localizer is based in Sydney at Tank Stream Labs. It was founded by Sinan, who has been working in the e-commerce industry for 15 years – and, saw a strong need for

Over the last few years Australian tech has witnessed a lot of change. According to Amir from AngelCube “The startup ecosystem in Australia has arguably never been in a better position. By the end of this year we will have seen Atlassian IPO on the NASDAQ, Super funds investing in local Venture Capital firms, a Prime Minister who is sympathetic to tech startups (a big improvement over previous leaders), and the changing of ESSOP, removing onerous policy around startups granting employees equity. These headline changes have been underpinned by continued growth in the grass roots startup scene across the various States of Australia. There are new co-working spaces and accelerators programs opening up at pace. When AngelCube got started 5 years ago we were one of two programs in the country, now there are more than 10! In all, it’s a great time to be starting something in Australia!”

Posted by Nate M. Vickery

Nate M. Vickery is an entrepreneur and marketing consultant from Sydney, Australia. Lately he is mostly engaged in investing and developing his web designing hobby. Aside from work he enjoys spending time in the great Australian outback and watching football games.