There are already 3.2 billion images and 720,000 hours of videos being shared on the internet, which means that visual content has taken the world wide web by years, and these numbers will grow every second.
If you’re establishing a website through WordPress, you know that visual content can help drive traffic to your blog. People love consuming visual things; whether photos or videos, they need something to visualize what they read on the internet.
That’s why images and videos work best in representing actual matters in visual forms. When people read articles, they can better understand the context if images or videos support it.
Now that you know that visual content helps your website, you should consider posting ones to join the bandwagon. Creating visual content comes with many benefits, including having a greater chance of people finding you and knowing your blog. You can also establish yourself as an expert in your field.
Visual Content: How It Affects WordPress SEO
Speaking of WordPress sites, you can never get rid of the SEO behind them. Search Engine Optimization (SEO) has contributed to the way people discover your site online.
When your WordPress site is SEO optimized, online users can easily find your content without too much effort. For example, if you win over a certain keyword for posting text animation apps-related posts, people searching for that specific keyword will discover your site on the Search Engine Result Pages (SERPs).
You can only win keywords if you create a helpful post with a visual representation. For this example, you must include text animation app videos or images to support your article.
But, how can visual content indirectly contribute to this SEO benefit?
1. Improve search performance
You should know that search engines are always looking for visual content. It’s not just because it’s easier to digest visually but also because it’s more engaging and user-friendly. If you can create engaging visual content for your audience, search engines will love it! This can also include free Scalable Vector Graphics (SVG) icons, and the primary advantage of using them is that you can easily change their size while maintaining perfect image quality.
Adding images to your WordPress site helps improve your site’s SEO rankings and overall performance. You can also use visual content on social media platforms like Facebook and Instagram. Don’t forget about Pinterest! Social media marketing metrics allow you to measure the efficacy of your strategy.
2. Improve the user experience
You can use visual content to make your site more interesting and engaging. According to a study, “Visuals are processed 60,000X faster in the brain than text.”
If you want your audience to stay longer on your site, you should consider using visual content. It’s simply because it helps them process information faster and easier so they won’t get bored easily. This way, they will spend more time on your site and have an overall better user experience.
3. Identify the target audience visually
It is very important that you know who your target audience is because it will help you create the right kind of content for them. You can easily identify who you want to target by looking at their preferences visually, such as what color they like, what kind of images they like, etc., which will help you determine the type of visuals that would work best for them.
4. Make it easier for people to share
Visuals are very shareable. If you create an appealing image, your audience will want to share it with their friends and family, which can help spread awareness about your business and products or services.
Visual content is also more memorable than text. So if you want to make your audience remember what your business has to offer, you should use visual content because it makes your message more concrete and tangible. It’s also easier for people to relate to visuals than text.
5. Build trust and credibility
Visuals can help build trust and credibility, especially if the image you use is of high quality, which will help you stand out from your competition. You can also use visuals in testimonials, client case studies, etc., making them look more professional and credible than just writing about them in plain text.
Moreover, if you have a lot of information to present, visual content is the way to go because it allows you to present a lot of information in a small amount of space, whereas text-based content would require a lot more space.
Visual content is memorable. People tend to remember the visual representation than the actual text or written content. This is the sole reason why it’s more engaging than other types of content marketing on the internet.
If you have WordPress sites, adding visual content can help boost your site’s performance. Visual content improves your SEO scores because the search engine favors sites with visual representation. Make sure to include visual content on your WordPress blog to get more visitors coming to your pages.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).