The problem with small businesses is the lack of marketing funds to promote their products. A marketing campaign is necessary when small businesses are just embarking on their entrepreneurial journey. It helps them establish themselves in their target market and make a name for themselves. However, building a marketing campaign is not cheap.
One of the best ways to build a marketing campaign on a small budget is to get help from SEO. Still, many established businesses prefer to use professionals to handle SEO from scratch simply because they are highly knowledgeable in search engine optimization.
SEO experts know how to create content, such as presentation videos or slideshares, that will be attractive and informative for your target audience. The information they provide will help you improve your ranking in search engines and drive more traffic to your website.
However, if you’re just starting out, going for SEO professionals can be costly in the very beginning. After all, SEO is a high-demand asset and one of the most cost-effective ways to build an online brand for new businesses, especially if you have a small budget for marketing campaigns.
Fret not!
There are many ways you can work on SEO on your own which requires less cost. Here are the top seven ways to build a winning SEO strategy on a low budget.
1. Do your keyword research
Keyword research is one of the most important things you need to do before you build content for your website. It’s also one of the most important aspects of SEO.
The thing is, you’ll never know which keywords will drive traffic to your website if you don’t do good keyword research. Moreover, you want to choose keywords that are highly relevant and specific to your niche so your page ranks faster. That way, you can use Google AdWords Keyword Planner to help you find out the number of monthly searches for a particular set of keywords.
You can also use this tool to determine what kind of words people are using when they search for a product or service similar to yours. This way, when people are searching for a marketable product or service like yours, they will see your website on the search engine result page (SERP).
2. Create valuable and informative content
If there’s one thing that will make people keep on coming back to your site time and time again, it’s well-written and informative content.
The thing is, when people read your content, they should be able to learn something new or at least get a different perspective on a particular topic. You can use the information that you gathered in your keyword research to write content that will appeal to your target audience.
Make sure that you create engaging content to attract new visitors coming to your website. For example, if you’re posting about blockchain and cryptocurrency, Bitcoin, Eth or TonCoin for example, writing an article about them won’t be enough as they are a difficult subject, to begin with. You may need to produce blockchain videos to explain them more concisely.
3. Use meta description to optimize your content
Now that you have created valuable and informative content for your site, it’s time to optimize it so that search engines can easily crawl through it. After all, you want search engines like Google to see your website as an authority in its niche because this will help boost the ranking of your page.
You can do this by improving your meta description information on your page. For example, use related tags and header tags to fit your main keyword. You may as well insert keywords and their synonyms on subheadings to improve your page. If you have images, make sure to add alternative text (ALT) in your visual content to help people discover your website easily.
4. Create sitemaps
A sitemap is a file that lists all the pages on your website and helps search engines crawl through your site better. You can create a sitemap by using Google’s XML Sitemaps Generator or any other tool that you prefer. The important thing is to create a sitemap for every page of your site and submit it to search engines so they can index all the pages faster.
5. Do some link building
Link building is the process of acquiring inbound links or backlinks to your page. These links work like a vote where other websites can contribute by linking back to your site. Backlinks mean that the other sites acknowledge your authority, hence increasing your domain authority (DA).
The more backlinks you have, the higher ranking you will get in search engine results pages (SERPs). So, start building links to your content by reaching out to other bloggers in your niche and asking them if they would be willing to link back to one of the pages on your site. You can also reach out to influencers who have their own blogs or websites with lots of followers and ask them to link back to one of your pages.
6. Make sure that your site is mobile-friendly
Today, the use of mobile devices has surpassed desktop computers in the number of internet users globally. It means that if you don’t already have a mobile version of your website, then you should create one as soon as possible.
A lot of people use their smartphones or tablets for searching the web today so it’s important for you to be visible to those users via search results pages on mobile devices as well.
7. Make content regularly
If you want your website to be noticed by search engines and rank high on the search results pages, then you need to keep posting articles regularly on your site. Search engines like Google look at how frequently web pages are updated when they decide which pages should be listed higher in their search results than others. If you post new articles every week or two weeks, then it’s likely that people will find those in their SERPs.
Wrapping Up
SEO is not a one-time effort. It’s an ongoing process that requires continuous efforts. If you want to get good rankings on the search results pages, then you need to stay focused on your goal and keep working hard to achieve it.
In order to achieve better rankings on the search engines, you have to make sure that you have a website with an excellent design and structure which is well optimized for mobile devices as well as desktop computers. It’s also important for you to make sure that your content is regular and relevant so that people will find it useful and share it with others via social media channels.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected]
