WordPress is without a doubt the most popular CMS in the world, and for a number of compelling reasons. By nature, WordPress is an easy-to-use platform and you don’t have to be a web designer or a programmer to build yourself a beautiful, optimized website. That said, this doesn’t mean that building a user-friendly WP site is an easy task. Moreover, it’s important to remember that the WordPress CMS runs and thrives on its various plugins.
If you want to build a responsive website and speed up WordPress in general, then you need to find and install the right plugins for the job. The same goes for UX and CX, as you need the right set of plugins to manager everything from forms and contacts to your CTAs, email marketing, SEO, and everything in between.
Needless to say, building a user-friendly WordPress site should be your top priority if you want to take your company forward. With that in mind, here are the top WordPress plugins you should install today to make your site more user-friendly.
MonsterInsights for analytics
The modern business world thrives on relevant data and industry insights, and chances are that you’re using numerous analytics tools to run your business. One of them is undoubtedly Google Analytics, the essential analytics tools for all your website and digital needs. MonsterInsights is the most popular and most comprehensive Google Analytics plugin for WordPress. It allows you to connect your site to the Google Analytics platform to view and act on your analytics data quickly.
One of the features users love the most is that MonsterInsights allows you to view your Google Analytics data directly in your WP dashboard, creating a more streamlined experience. You can then adapt and optimize your site directly within the WP platform. While this plugin is free, unlocking its true potential by investing in the premium version is well-worth it in the long run.
Yoast SEO for all SEO needs
One of the most popular and most comprehensive plugins on the market is, of course, the Yoast SEO plugin. Yoast SEO is definitely on our list of the best WordPress SEO Plugins for 2020, and it will undoubtedly remain our top choice in the years to come. This plugin is essential for elevating the user experience on your site through stellar online visibility and brand awareness.
After all, when Google puts trust in your website, you can bet that the customers will put their trust in you as well. That said, WP sites are SEO-friendly out of the box if you picked an optimized and well-coded theme. However, it pays to have an all-encompassing SEO plugin like Yoast SEO to easily integrate all important SEO features into your website. From meta tags to sitemaps, from social media optimization to fixing broken links quickly – Yoast SEO does it all and your customers will love it.
Thrive Leads for versatile CTAs
In today’s oversaturated online world, a good CTA can mean the difference between generating a qualified lead and losing a potential customer for good. Of course, you need to have numerous CTAs scattered throughout your website to lead customers towards different pages and outcomes. Thrive Leads allows you to do this by creating versatile and dynamic CTAs for every type of customer interaction on your site.
Most importantly, the plugin allows you to integrate your VoIP service provider into your contact CTAs to allow your customers to contact you with a push of a button. This means that you’re able to catch quality leads quickly and turn every interaction into an opportunity for conversions. Given the fact that CTAs play a big role in conversions and lead generation, you have to make sure to have a reliable plugin like Thrive Leads to create CTAs that will turn visitors into loyal brand advocates.
BlogVault for website backup
You might not think that backing up your website has nothing to do with user friendliness. In reality, the very fact that you’re backing up your website and ensuring uptime is what will make your customers happier. In fact, by using BlogVault and other WordPress backup plugins, you can continue to run a responsive website by having the ability to restore your site files quickly and at any time.
This ensures availability but it also comes with malware scanning and a dedicated firewall to keep your website safe at all times. BlogVault is one of the most trusted backup plugins on the market right now, and it’s affordable even for small businesses.
OptinMonster for cart and website abandonment
Unless you’ve been living under a rock, you have probably heard of OptinMonster. This is one of the most popular CRO plugins on the WordPress marketplace and it is used by millions of websites around the world. Conversion rate optimization tools are essential for lead generation and nurturing, and of course, sales, and they help a website enhance the user experience and build social proof.
OptinMonster has a variety of features to offer, including the ability to bring lost visitors back to your website. You can use this plugin to minimize cart and website abandonment rates, but also build opt-in forms and create personalized emails to build your email list quickly.
WP Forms for form creation
Last but not least, you also need a plugin for creating engaging and beautiful forms on your site that people will actually fill out. There are many plugins for contact forms for WP on the market, and WP Forms continues to be one of the top choices for businesses of all sizes.
With over 150 templates and plenty of customization features, along with intuitive functions and an easy-to-use interface, WP forms gives you everything you need to bring a better experience to customers and inspire them to entrust your brand with their personal information.
The WordPress platform thrives on its various plugins, so it’s important to choose the best ones to create a user-friendly site that your audience will love. However, it’s not just about people liking the site, it’s also about getting them to interact with your brand. To that end, be sure to install these plugins to tick all the boxes and bring an amazing website experience to your online audience.