There is no doubt about the universal popularity of Sanrio characters such as Hello Kitty, My Melody and Cinnamoroll. Their classic kawaii aesthetic appeals to fans of all ages which is driving retail in a big way. Wholesale Sanrio merchandise is the solution for business owners who want to enter into this market. We will discuss the basics of Sanrio wholesale, from why it’s a wise investment to how you can get a piece of the action.
Why You Should Partner With a Wholesaler
When you buy Sanrio products wholesale, you’ll enjoy many benefits over buying at retail. The first, and of course, the most visible advantage is the cost savings. Purchasing wholesale quantities at wholesale prices skyrockets your margins providing you with a more profitable and sustainable business. Also, an experience of rich wholesale products making your business more perfect. Stationery, accessories, plush toys, home goods, by offering a range of products, you’ll encourage bigger purchases and repeat custom. Most significantly, working with authorized distributors ensures authenticity. Your customers will know that what they get is authentic high quality Sanrio and that is good for your store’s reputation and to drive customers back to your store.
Finding Authorized Sanrio Wholesalers
The first step is finding the legitimate wholesale partners. The best thing to do is to begin at the corporate web sites of, yes, you guessed it, Sanrio. Organizations such as Sanrio, Inc. in the Americas or Sanrio Europe typically have a wholesale/B2B section where you can apply for an account or access a list of approved distributors. Most leading product licensors (Zak Designs [dinnerware], Allura [accessories], etc.) have their own wholesale divisions. At the same time, existing B2B marketplaces, like Faire and Handshake, often include goods from approved Sanrio vendors, so businesses can access a variety of officially Sanrio-sanctioned merchandise all in one place.
The Application Process
A wholesale client is not a retail sale. You’ll need to apply for a wholesale account with most of its authorized distributors. This includes submitting documents about your business to show that you are not a fly-by-night operation. Usually a reseller’s certificate (also known as a tax ID number), a business license and sometimes when applicable a physical store front or e-commerce website will be needed.
Strategies for Success
When your application is approved, planning your inventory is critical. Find out what characters resonate well with your audience. Though Hello Kitty is perennially popular, other characters like Kuromi and Aggretsuko boast powerful and devoted fan bases. Keep an eye on what’s in season and holidays coming up and stock accordingly. Effective merchandising is also critical. Develop visually arresting, unique displays to showcase Sanrio and place shoppers in the world of Sanrio.
In conclusion
Sanrio wholesale provides retailers with an amazing chance to capitalize on a popular name. Leveraging the power of kawaii can help you increase sales and allow your existing business to grow with the help of authorized distributors and a strategic selection of inventory, and creating a great customer experience.
