The FCC has instilled new regulations that affect lead generation and sales. These enactments require that individual consent be expressed per lead sold. These changes radically change the operations of lead generation companies, specifically in how companies utilize bid-based and ping-post sales. 

This “one-to-one consent” federal regulation alters the definition of “express written consent” by the TCPA. As of January 27th, 2025, consumers are to choose every provider they plan to get contacted by individually. Moreover, brands must receive direct written consent from consumers, permitting the given brand to move forward separately from other goods and service providers. 

The purpose behind these regulations is to better protect consumers regarding their privacy and use of information within the lead generation industry. With these changes in effect, consumers clearly understand who they are being contacted by and why. Now that you’re familiar with the changing TCPA Consent regulations, discover the strategies to proactively adapt to these new regulations.

Software Providers: Streamlining The TCPA Consent Process

Software providers have made it easier for companies to adopt new strategies to acquire express written TCPA Consent. Before regulation enactments, ping-post sales did not need the individual consent of consumers. Instead, an auctioning process was carried out, where leads went to the highest bidder. 

Software providers have simplified the process through technological innovation to remedy this issue. Now, leads fill out their forms and receive a list of vendors for potential lead buyers. The leads select the buyers to whom they grant TCPA Consent and proceed from there. 

Software solutions attempt to simplify the time-consuming process of expressing written consent by reducing consumer involvement to three easy steps. 

Here’s an example of this process in an industry-specific scenario:

A lead enters their name and contact information to receive a home security quote. They are then prompted to choose offers for additional info (these are where vendor options are listed). Once the lead selects their choices, they are encouraged to confirm, granting consent to contact. 

Emphasis On Industry Transparency And Consumer Trust

Other developments are lead generation software systems aimed at maintaining compliance and efficiency. These objectives are met by including easy-to-use, approachable consent processes and reliable consent tracking and management methods. Software providers emphasize the importance of incorporating advanced data management processing, transparent and protected consumer information use, and improved TCPA Consent protocols on lead capture forms. 

Additional Strategies To Adapt To New Regulations

In the interim, companies should:

  • Backtrack to ensure that any third-party reliance on express written consent is mitigated appropriately
  • Verify that prior consent was obtained one-to-one. 
  • Ensure that all disclosures about consent are transparent and easily accessible to consumers via hyperlinks. 
  • Check that marketing processes and consent prompts align with consent protocols. 

Staying Ahead Of Federal Regulations 

With new consent regulations in effect, lead generation industry reps, marketers, and sales leaders must adopt strategies that improve consent without slowing operations. Implementing smart software by platform creators allows businesses to stay ahead of federal changes and adapt seamlessly to changing TCPA Consent regulations.  

Posted by Raul Harman

Editor in chief at Technivorz and business consultant. I like sharing everything that deals with #productivity #startups #business #tech #seo and #marketing