Several days ago, Samsung came out with the announcement of the newest in the line of their flagship Samsung Galaxy smartphones, S9 and its tad more powerful counterpart, S9+. Still, some users are quite concerned that this phone bears too great of a similarity to last year’s S8. Nonetheless, these design issues should come as a minor nuisance, as both S9 and S9+ are completely new, much more powerful devices. With this in mind, let’s jump into it and discuss what kind of innovation we can expect from these incredible devices.

1.      Visual differences

There are a few interesting characteristics of the new devices’ appearance that deserve to be mentioned. Namely, phone’s screen-to-body ratio is even higher this year, which a lot of people see as an improvement over the S8. As for the screen itself, it remains a standard 5.8in 18.5:9 QHD+ (2,960 x 1,440) display. Apart from this, all the rest remains more or less the same. A USB Type-C port and a 3.5mm headphone jack remain as they were on previous devices. Needless to say, the phone is resistant both dust and water, as expected.

2.      Next step in the field of biometrics

The next major update that was both anticipated and criticized by many is the issue of advancements in the field of biometrics. Namely, a lot of people were concerned with the potential security hazards that such a protection system would bring. Moreover, some people even complained that S8’s iris recognition system caused a discomfort. This, however, is something that Samsung’s team worked hard to rectify in the past year. As for the overall security and reliability of this technique, S8 had iris and facial recognition as separate methods, while S9 will merge them in what they call Intelligent Scan. The main goal of this idea is to prevent the possibility of using pictures or 3D images to break into one’s phone.

3.      What lies within

As for the issue that everyone’s most interested in, the actual characteristics of the phone are quite impressive. The device’s processor is either a powerful Octa-core 2.7GHz Exynos 9810 or a Qualcomm Snapdragon 845 processor. Apart from this, this marvel of smartphone design also boasts 4 GB of RAM (6 GB for S9+) and 64GB of storage memory. With an appropriate micro SD card, this can raise up to about 400 GB, which is a no small feat. When it comes to the battery, the device comes with a 3,500mAh battery. Like its predecessors, it also offers fast wireless charging.

4.      Improvement to cameras

One of the first things that everyone wants to know regarding the camera on S9 and S9+ is the fact that there are two different aperture settings, depending on the lighting. In fact, if there’s one thing that this smartphone is praised for, it is its performance in low-light environments. For those who are scared that this innovation might further complicate camera use, there is no room for fear. Namely, Samsung S9 is capable of shifting to the largest aperture setting on its own. What this means is that it is capable of capturing the lighting intensity in the room and adjusting to it automatically.

Samsung Note8 users may already be accustomed to the idea of two front cameras, yet this is something completely new (even revolutionary) on a Samsung Galaxy phone. According to reviewers, this is one of the phone’s strongest selling points. Namely, the lower camera is permanently zoomed in, so that it can enable the user to zoom in without having to move or resort to unreliable, low-quality digital zoom.

5.      Is pre-ordering a smart choice?

One of the things that a lot of people currently debate is whether it is a good idea to pre-order these devices. At the moment, Galaxy S9 can be pre-ordered at $719.99, while S9+ comes at $839.99. Those willing to go for a trade-in can expect to save up as much as $350. Therefore, by acting right away one can look forward to saving a small fortune on this next-gen device. On the other hand, there are those who are skeptical about the whole pre-order culture. Most of them are bitter about Samsung’s track record of delivering updates to their high-end devices. Others show disdain towards the S9’s Bixby virtual assistant.


S9 and S9+ are completely new devices and, although they may not be revolutionary when compared to their immediate predecessors S8 and S8+, they are still worth getting. Moreover, seeing as how the entire pre-ordering strategy seems to be oriented around trade-ins, it might also be an opportunity to get the latest Samsung Galaxy at a lower price than ever before. Then again, it might be worth waiting a bit until the updates come rolling in before you actually make the purchase.

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Posted by Dan Radak

Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites.