According to Similar Web, YouTube is now the second-biggest website in the world, just right after Google. But, what does it mean to your business anyway?
First, you must have realized that YouTube is a video distributing platform, the biggest one to date. And recently, a source found that video content makes up 82% of the total internet traffic, meaning that the majority of users will search for video before anything else.
Now that many social media channels are providing more video content, it’s important for businesses to take advantage of this opportunity to get a wider audience. Platforms like TikTok, Instagram, and YouTube have their own version of ‘short videos’ that generally attract more users to consume the content than any other forms, such as articles. Producing marketing content like cryptocurrency videos and distributing them via these platforms will definitely help businesses with customer conversion.
That’s why video marketing campaigns are now a mainstream and effective strategy that yields a greater return. But how does video marketing do that?
Here are why.
3 Ways Video Marketing Attracts Customers and Increases Conversion Rate
Let’s be brief, how does this marketing campaign make an effective tool for businesses? Video marketing is the shorter, more engaging version of promotional campaigns. Videos help users understand the information quicker than any other type of content marketing because of the following:
1. Videos break down complex information
Unlike other content marketing, videos are easy to consume. In just a few minutes, customers can learn everything they need to know about the product without feeling overwhelmed and having too much information.
This is especially helpful when you’re trying to promote more complicated products or services that require some explanation. By using engaging visuals and simple language, businesses can turn a complex message into an easy-to-understand story that resonates with viewers.
2. Videos are shareable and versatile
Videos are more likely to be shared across social media platforms than any other type of content. This means that your marketing message has a greater chance of reaching a wider audience and having an impact on their purchase decisions.
Videos can also be used for a variety of purposes, such as product demonstrations, customer testimonials, brand awareness, and more. This versatility makes video an incredibly powerful marketing tool that can be customized to meet the specific needs of your business.
3. Videos create an emotional connection
When done right, videos can create an emotional connection with viewers that other types of content simply cannot match. From e-commerce to even blockchain games companies, this connection is essential for building trust and credibility with potential customers.
If you can make viewers feel something, they’re more likely to remember your brand and be more likely to make a purchase. Make sure to create marketing videos that speak to your customers by providing a more meaningful story and message.
Video marketing has been on the rise in recent years, and for a good reason. Videos are an incredibly effective way to attract customers and increase conversion rates.
Many marketers today agree that incorporating video marketing into their campaigns is great for sales return. That’s why businesses are using video content in their promotional campaigns shared on social media platforms.
If you’re not already using video as part of your marketing strategy, now is the time to start. With the right approach, video can help you achieve your business goals and take your brand to the next level.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
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LinkedIn: Andre Oentoro