A comprehensive guide on WhatsApp template message creation is considered a revolution spearheaded by platforms like WhatsApp. It has redefined businesses’ channels and methods to settle in with their clientele. Regarding the features available, the WhatsApp business template has developed as a formidable asset poised to enhance the essence of these interactions. From the startups finding the stips to build strong marketing players, harnessing WhatsApp message templates’ capabilities is a strategic verb regarding impactful communication. 

WhatsApp Message Template creation can be text-based or include media such as images, videos, documents, and action buttons. The user can personalize their templates by adding variables that will automatically adjust based on the user’s demographics, order details, and other areas.

WhatsApp templates save time when creating and sending campaigns without waiting for Meta’s approval. 

WhatsApp Template Message broadcasts, greeting messages, and advertising message templates all need to be approved by Meta before being sent to contacts. That’s why it’s wise to have templates approved for the most common messages you plan to be sending regularly. 

What is a WhatsApp Template message?

Message Templates are formats used for common reusable messages a business would want to send. Businesses must additionally use Message Templates to send their customers notifications, which will help them keep a tracking update on them.

This permits a business to forward only the identifier templates and suitable parameters instead of the entire message content.

This also allows businesses to send well-designed WhatsApp Template Messages with WhatsApp business automation to joint customers, including files, audio, video, and organized content for each customer based on parameters and buttons in messages.

WhatsApp Template Messages must be approved and verified before being sent to customers.

Benefits of WhatsApp Template message

While you know what WhatsApp Templates are, their rules, formatting, etc., you may still have a question – 

‘What will the business gain from using WhatsApp Templates?’

The catch here is to help businesses enhance their customer experience.

Read on to learn about the many benefits that WhatsApp message templates can offer you. 

1. Send the Right Message at the Right Time

WhatsApp message templates enable you to send customers the right messages at the right time. Whether you’re sending shipping information, payment confirmation, or cart abandonment reminders, you can offer more effective customer service with WhatsApp Templates.

2. Prevent Spamming

While WhatsApp is cautious about preventing spam, you can also avoid being a spammer with WhatsApp message templates. 

With these automated pre-structured templates with strict rules, you are not at risk of spamming your customers. Plus, you’ll also be prevented from sending information that’s not relevant.

3. Personalized Content

While there are rules for writing WhatsApp Templates, you can customize the placeholders according to your preference. You can include dynamic localized information, personalize it using customer details, and connect better with the customers.

4. Send Useful Messages Beyond the 24-hour cut

WhatsApp message templates allow you to continue the conversation with customers after the 24-hour service window. This means you can automatically send useful, informative messages after 24 hours. 

For example, you can easily use a WhatsApp business message template to send the customer the payment confirmation for the order they placed.

5. Attend Customer Quickly & Efficiently

‍Interactions increase with WhatsApp message templates. It is an excellent way to attend to your customers and engage them immediately with these automated, informative texts. 

Using WhatsApp business message templates, you can send customers important information with just one click and keep them updated. 

Overall, WhatsApp Templates streamline customer communication and save you time and effort. They also ensure that you stay connected with customers throughout their buying journey. 

6. Seamlessly Offer Immediate Assistance.

Though WhatsApp message templates save you from the 24-hour service window rule, their use within the 24-hour window is quite underrated. 

Yes. You can use WhatsApp message templates after the 24-hour cut and within the period to offer customers immediate assistance at zero charges. 

You can also instantly respond to new customers with a welcome message template like, “Hey! It’s good to see you. Thank you for your message! We will get back to you within 24 hours.”

Types of WhatsApp Template message

While WhatsApp is cautious about preventing spam, you can also avoid being a spammer with WhatsApp message templates. 

With these automated pre-structured templates with strict rules, you are not at risk of spamming your customers. Plus, you’ll also be prevented from sending information that’s not relevant.

Top 4 examples of WhatsApp Template message

Now, there are many more complementary examples for the readers to use to get the most out of the article and find it more informative.

There are the top 4 examples listed and explained briefly that will add weight to the reader’s information. 

1. Conveying Shipping Information is a Basic Courtesy!

‍ Not staying in touch with customers after placing an order with you often frustrates them. Significantly, new customers start having second thoughts about your service. 

So, why let that happen?! Send a WhatsApp message template right after you have shipped their order.

Example: “Hurray! We’re glad to inform you that your order has been shipped. The shipment is on its way to you. Keep up with the progress of your shipment with this tracking id. And do not forget to let us know if you’ve any queries”.

2. Sending Customers the Receipt Information Adds to their Satisfaction

After your customer has made a recent purchase, provide them with a receipt of their order. This keeps their trust in you intact.

Name the template ‘payment update’ and type it into your message.

Example: “Thank you for choosing us! Here’s the payment receipt for your recent purchase. We’ll ship it as soon as possible.”

3. Giving Information on an Upcoming Appointment Ensures Trust

Once an appointment is scheduled, quickly send customers a confirmation so they can avoid any confusion.

Name the template ‘appointment confirmation’ and write a short message.

Example: “Your appointment has been successfully scheduled at XXX. It will take place on XXX at XXX. Reach out to us if you have any queries! Looking forward to meeting you soon!”

‍4. Confirming the Booking Provides Assurance

‍If you’re a travel & hospitality business, confirmation of bookings for hotels or tickets is always welcome.

Name the template as ‘ticket update’ and let the customers know that they can start with their packing!

Example: “Here’s letting you know that your journey with us has been confirmed! The ticket information and boarding pass for your flight from XXX to YYY is provided. Reach out for more information. Safe Travels!”

What are the Rules for creating WhatsApp Template messages?

The basic rules for creating WhatsApp template messages are listed separately below to provide significant information.


The template’s name can only contain lowercase alphanumeric characters and underscores; the name can’t exceed 512 characters. The message body can contain up to 1024 characters, and the header and footer can’t contain more than 60 characters. The body can only contain text and be registered as plain text or with placeholders.


The WhatsApp Template Message should not contain threatening or abusive content. For example, the template can only threaten customers with legal action if they repay their loans. It also can’t contain newlines, tabs, or more than four consecutive spaces.

How to create WhatsApp Template messages?

There are a few steps mentioned below to create WhatsApp template messages by the users:

Step 1: Sign Up or Log In

First, log in or sign up on Getgabs.

Step 2: Open the Template Section

Click on the Template icon on the left side panel and then select “New Template Message.”

Step 3: Name Your Template

Give your template a unique name. It can be up to 512 characters long and should include alphanumeric characters and underscores.

Step 4: Choose the Language

Select the language for your template message. WhatsApp supports over 70 languages like Hindi, English, Arabic, Telugu, and Spanish. By default, the language is set to English.

Step 5: Select the Template Type

Pick the type of template you need:

  • Marketing: For promotions, new product announcements, and reminders.
  • Utility: For updates like order confirmations and payment reminders.
  • Authentication: This is used to send one-time passcodes for account verification.
  • Service: For answering customer inquiries.

Step 6: Add a Header (Optional)

You can add a header with text (up to 60 characters), an image (up to 5MB), a video (up to 16MB), or a document (up to 100MB). Note that you can’t send just images; they must accompany text or other files.

Step 7: Write the Body Content

In the body section, add your main message, up to 1024 characters. You can include dynamic placeholders like [1], [2], [3] for names, order IDs, OTPs, and more.

Step 8: Add a Footer (Optional)

You can include a footer if you want. This is usually for opt-out instructions so recipients can stop receiving messages from you.

Step 9: Add CTA Buttons (Optional)

Make your message interactive with Call-To-Action buttons. You can add a website URL, phone number, or quick replies (up to 20 characters each). Note: Templates with four or more buttons might not be visible on WhatsApp desktop clients but will show on mobile.

Before submitting, proofread your template. Once published, you can’t edit it. Templates can be Approved, Pending, or Rejected. Check the status in the Template List. Approvals usually take 1-5 seconds but can sometimes take 1-2 hours.

You can create up to 100 templates every hour.

Now, your WhatsApp Business API message template is ready to send!


The above analysis of WhatsAppTemplate message creation has been done regarding the differences and advantages the WhatsApp software team provides to the users for a safe and secure Run of Business. 

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The company’s brand culture has built a creative and unique position. Hence, customers are actively involved in the company’s practices. The audience highly appreciates the company’s marketing strategy and advertising power. 

Through their practices and regulations, they are giving good quality work and better innovative instruments for improving transportation across the globe. 

The company perfectly executes the use of modern technology to help the development of the world.

Posted by Raul Harman

Editor in chief at Technivorz and business consultant. I like sharing everything that deals with #productivity #startups #business #tech #seo and #marketing