During the COVID-19 pandemic, the Ecommerce industry has been booming all over the world. Online shopping has seen unprecedented growth, and many companies are migrating online to stay afloat, maximize conversions, and expand their brands. Without a doubt, this is an extremely lucrative market right now, but that also makes it a highly competitive one where every decision you make can make a big difference.
In such a competitive market, success is never a guarantee, and with more and more competitors popping up at every corner of the online world, you have to invest in new ideas that will engage your audience. Without a doubt, one of the best investments you can make back into your Ecommerce business is to build your very own branded app.
Nowadays, there is an app for everyone and every problem out there, and there’s no denying that apps bring numerous benefits to the users as well as the brands. Today, we are going to explore these benefits and take a closer look at the most important reasons why you need to build your own Ecommerce mobile app.
Capitalizing on the mobile audience
The first and most obvious reason why you should invest in building your own Ecommerce app is so that you can capitalize on a rapidly growing demographic. Yes, the mobile demographic is on the rise around the world, and reports suggest that by the end of 2021, as much as 72.9% of all Ecommerce sales will go through mobile devices. Think about that for a moment and realize the awesome potential here for your company to capture more leads, boost sales, and grow this year and in the years to come.
This trend is showing no signs of stopping, and in the years ahead, we can only expect mobile commerce to continue on its upward trajectory. What this means for you is that the time is now to grab your slice of the mobile commerce market. Yes, optimizing your website for mobile browsing is still important, but you also want to roll out your own app to provide your customers with a unique, branded shopping experience.
Reducing customer effort
As an Ecommerce leader, one of your top priorities is to boost sales, and in the modern online world the best way to do that is to reduce customer effort as much as possible. Customer effort refers to all the actions that a website visitor or customer in general has to take to complete their shopping journey. Naturally, the higher the customer effort, the higher the chance that people will bounce off the site never to return.
The modern customer, quite literally, can’t deal with a demanding website, so your priority should be to simplify their journey as much as you can. And there’s no better way to do that than to roll out your own app. In your app, you can complement control and optimize this journey, and tweak all the features to create a seamless experience that the users will love. Needless to say, this will help drive repeat business in the process through sheer convenience.
Building a branded experience
Branding is the key differentiating factor between Ecommerce brands nowadays, because no matter how amazing your products and processes may be, nothing sets you apart from the competition like a powerful brand identity. Weaving your brand into the app is, therefore, one of the best ways to win over your target demographic.
This is something that the leading app developers in the world focus on nowadays, and good example is the team at App Boxer that emphasizes unique branded designs that immediately puts the business above the rest in their niche. When you’re working with your mobile application developer, you have to prioritize branding in order to boost recognition and awareness, and drive customer loyalty.
Bring numerous features to your customers
There are just some quality of life improvements that you can never provide to your customers without a dedicated app. Your app is a fully customizable environment where you control every aspect of its design and dictate the features that the developers will put in to make the user’s life infinitely easier.
In your app, you can communicate with your customers much more efficiently, provide real-time support, and introduce various functions to make browsing through your products a breeze. This is your unique opportunity to open a direct line of communication with them, and provide a seamless marketing and sales experience that will inspire them to buy, and continue buying your products.
Improve sales through personalization
Lastly, keep in mind that personalization is extremely important in Ecommerce nowadays, and in fact, it’s one the key driving forces behind continuous and long-term success. Your goal should be to provide a personalized shopping experience on your website and on every customer touchpoint, and in 2021, you want to deliver that experience through your amazing app.
Your app can collect crucial user data that will help optimize the content in your app, allow users to customize what they see and how they use it, and offer tailored deals and promotions along with unique products relevant to the individual. The possibilities for personalization are endless here, so make sure to user your app to drive success and growth in 2021.
Wrapping up
Succeeding as an Ecommerce business is a difficult task in today’s oversaturated online market. That said, having your own Ecommerce app makes it a lot easier, so be sure to use these tips and insights to build an app that your customers will love and use on a daily basis.
