Some say that opening an online store involves as much problems as setting one down the street. The crucial thing to keep an eye on, however, is the platform that lays the foundations for a successful e-business.  It is a virtual avenue for your products and services and but the sheer number of the offered software can be overwhelming.  Finding the one that suits your specific needs and wants isn’t easy, but it could make your business flourish.

Prestashop

Those just entering the world of the ecommerce should take a look at Prestashop. This open source software will make building your online store easy. You don’t have to be an IT expert to make good use of this platform, which is also SEO compatible. It means that many customers can come your way via search engines. You can also monitor this traffic with the inbuilt analytics software, and utilize many other features.

Shopify

Many fall in love with the Shopify platform at the first sight. Appealing and spot-on user interface allows an administrator to use a wide range of options and themes. This hosted platform also has great add-on applications you can download and install on your e-store, and the entire process is like clockwork. This easy-to-use and cheap solution is ideal for smaller and medium-sized retailers, while a massive product catalogue craves for a more powerful engine.

Volusion

This useful software is similar to Shopify, but far less customizable. On the brighter note, dashboard navigation and inventory management are flawless. With the editors you might experience some difficulties, as it requires the knowledge of HTML and CSS code. Keep in mind that Volusion is quite simple, but locked-down, and with just one main template file. Cheap price is something that makes these flaws easier to swallow.

WooCommerce

This platform is a self-hosted WordPress plugin, which means it’s not a standalone ecommerce software. The level of customizability is amazing though. Also, like its older brother, it features hooks, actions, and filters for making various enhancements for your e-store. It also comes with an integrated blog, and countless other resources. With some basic coding skills, you can explore millions of themes, plugins, and extensions.

Bigcommerce

Who doesn’t like a reliable platform with tons of features and around the clock support? Bigcommerce holds well compared to other platforms in its price range. The best thing about it is the user-friendliness, simplicity and straightforwardness. Businesses of all sizes and various needs use this platform with increasing benefits. On top of that, there is a possibility to integrate Bigcommerce with many other products and services. It also helps that it provides solid blogging capabilities which comes in handy for store promotion and networking.

Leaving ground

The choice of the platform depends on your current and future business model. Some crave for a dedicated support, and a myriad of features and customization options; others just want a simple platform where they can sell products as soon as possible.  Each solution has its own merits, but for all e-businessmen there is one underlying need – the ease of use.  Power your store with one of the best and most functional ecommerce solutions and get your business off the ground in no time.

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Posted by Nate M. Vickery

Nate M. Vickery is an entrepreneur and marketing consultant from Sydney, Australia. Lately he is mostly engaged in investing and developing his web designing hobby. Aside from work he enjoys spending time in the great Australian outback and watching football games.

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