It’s no secret that modern technology shapes and dictates how businesses operate these days. Not just businesses are affected by this but entire industries as well. That said, whenever there’s a new technology on the market, businesses rush to adopt it. 

The process is disruptive at first, but such actions eventually turn into major benefits. Businesses that are first at managing this adoption almost certainly gain a competitive advantage. On the other hand, businesses that wait too long to make a move often lose their relevance and competitiveness. 

Simply put, each year, new business technology priorities shift so that companies can stay one step ahead of the upcoming trends. 2021 will be especially interesting in this regard because businesses want to make up for the losses they endured during the pandemic. 

If there’s even a slight chance that new technology will help them recover, you can be sure that businesses will rush at a chance to seize the opportunity. Things may turn out to be chaotic at first, but everything will eventually settle down. With that in mind, let’s take a look at the new business technology priorities predicted for 2021.

Big data is still around

During the last few years, many companies highlighted how important big data actually is and how they must use it to position themselves better in the market. So far, very few companies actually managed to do so the right way. The problem isn’t in gathering big data but in understanding it. 

When you have such data, you want to extract valuable information from it, naturally. However, there weren’t enough data scientists to meet this increasing need for specialists among numerous companies. That is starting to change as more of these experts emerge and get hired by companies of all sizes. Big data is starting to make sense, and businesses will thrive upon information extracted from it. 

As you may already know, big data leaves information about consumers, their preferences, purchasing behavior, and other factors that are of vital importance to businesses. With that kind of information, businesses can craft ideal marketing campaigns and provide customers with an exceptional experience, which in turn allows businesses to remain competitive and relevant in the market. 

Soaring towards the cloud 

Cloud technology isn’t new, but each year this technology evolves and provides new solutions for businesses. If there is a certain thing that can help businesses undergo a digital transformation, it’s cloud computing. But the cloud is so much more than a means to an end. Cloud services have powered various businesses for years, and they continue to do so. 

Moreover, cloud services have grown beyond SaaS (Software as a Service), PaaS (Platform as a Service), and IaaS (Infrastructure as a Service). Nowadays, cloud-based services come in various shapes and forms. 

The most popular form is VoIP (Voice over Internet Protocol) phone systems that companies rely on today quite a lot. The only challenge is choosing the best VoIP for your business. The thing about cloud computing that’s most notable is the fact that it allows businesses seamless scalability. When you consider a global crisis business faced and might face again, scalability can stand between success and failure, so it’s safe to say that more businesses will shift their priority towards the cloud. 

Artificial Intelligence (AI)

AI has been around for some time now, and it’s one of the most common buzzwords in the business world. Like the cloud, AI evolves as time goes by, providing new features and opportunities to businesses that leverage this new technology. 

So far, the majority of AI projects were mostly experimental due to the fact that AI technology is still quite early in the development stage. A good example is AI-powered chatbots that are proven to be quite effective at providing seamless customer service and support. 

Today, AI engendering is exiting the experimental stage to deliver more robust models. Such projects now have scalability and consistency they otherwise lacked before. When it comes to businesses, they are now really starting to capitalize on such deliveries, which are slowly but surely, transforming organizations as a whole. 


When automation was first introduced, businesses rushed to adopt this technology because it could solve some of the most annoying problems, which is simplifying mundane and repetitive tasks. By automating such tasks, businesses could save a lot of time and resources, which they could instead allocate to other important tasks. 

Today, automation has evolved into hyperautomation, and it’s one of the most important strategic trends in 2021. That said, it’s no longer about automating simple mundane tasks but also about automating entire workflows and processes. These automated processes and workflows can be orchestrated to transform entire business eco-systems and environments. 

Hyperautomation is now a standard, and it will remain so for years to come. Businesses that still haven’t utilized this technology will most likely shift their priority towards hyperautomation in 2021 so that they’ll be able to keep up with modern trends. 

Anywhere operations

One of the good trends this pandemic has produced is anywhere operations. The fact of the matter is that companies realized just how efficient and important remote workers can be when push comes to shove. 

Moreover, it’s no secret that a lot of companies have attempted to expand to a global market, and now they’ve redesigned their approach in doing so. That said, the anywhere operations model enables managers and employees everywhere to support customers anywhere via distributed infrastructure. 

It’s a step away from location-specific orientation towards providing services wherever they may be needed. If work can be done remotely, then remote customers and product delivery can be handled remotely as well. It’s predicted that by 2023, 40% of companies will implement anywhere operations to ensure a whole new level of customer and employee experiences.         

Technology has and always will dictate how businesses operate. As we hopefully emerge out of the global pandemic in 2021, the priority towards new business technology will definitely shift. Now that new problems have emerged, businesses will want to adopt technologies that will help them overcome challenges should they ever need to face similar problems in the future. 

Posted by Raul Harman