Tag: brand
Navigating the Intersection of Marketing and Branding in the Competitive Car Industry
One of the most competitive and profitable businesses in the world is the automotive sector, and understanding the relationship between branding and marketing is crucial for success in this field. While branding focuses on creating a recognizable brand identity for...
5 Must-Know Business Trends Related To The Cannabis Industry
For a very long time, the cannabis industry was dealing with an unearned bad reputation and notoriety struggling to get a wider acceptance. These days, however, things are slowly taking a turn and a growing number of countries are making...
11 Actionable Tips For A Successful Hybrid Event
Hybrid events are the future! Hybrid events are the best of both worlds! As event organizers, you might have come across these statements often. But do you know the exact steps to host a successful hybrid event? Do you know how to evaluate...
8 Top Video Tools to Improve Your Digital Marketing Campaign Results
Online videos have now become staple content for many marketers to cut through the digital noise. Today’s potential customers love watching videos about a brand they’re interested in. From tutorial videos to educational explainer videos, they jump into YouTube and...
The Ultimate Guide to Measuring Audience Engagement
Research says that it takes 6-8 touches with your brand to generate a sales lead. So, what does this exactly mean? Just because you are increasing website visibility in the SERPs and driving website traffic doesn’t mean you will boost...
The Importance of Design in Business
A brand is certainly not a logo or its story, or its business owner or its bottom line. However, a brand certainly needs all of its moving, ever-evolving parts to be called a brand, and not just another nameless wanna-be...
4 Ways AI Can Solve a Brand’s Marketing Problems
Modern technology continues to reshape how various businesses operate these days. New technological innovations get adopted by companies and brands alike, in order to boost their efficiency, performance and relevancy. Nowadays, there’s a lot of buzz going about artificial intelligence...