The end of February in Barcelona means a ton of new phone technologies pouring into the city. Mobile World Congress, or MWC, is doubtlessly the largest mobile trade show in the world. It is organized by GSMA, who’ve been in event organization business since way back in 1987, and now, almost 30 years later, phones have come a long way, and we’re expecting to see this year’s biggest smartphone technologies to be unveiled on the congress. Although a number of surprises is expected, we’ve come up with a list of what to expect from 2016’s Mobile World Congress.

Google

Although no announcements are expected to be seen at this February event, seeing as how this is usually done on Google I/O in May, Google at MWC usually try to pitch their name to potential customers through their Android partners, much like Android Wear did through New Balance, for example. For now, Google’s game resides along the margins of partner collaboration, at least until May.

Huawei

The year 2015 has been extremely beneficial for this Chinese multinational company. They’ve produced a large number of quality handsets during the previous year, such as Nexus GP Mate S and the brand new Mate 8. However, Huawei are missing a regular flagship handset and, although the rumors have been floating around, as of recently, of the new P9 being announced soon, we don’t expect to see anything but a dual-boot notebook from Huawei on this year’s MWC.

Smartphones

Image: https://www.flickr.com

LG

Although they tend to launch their flagship handsets independently of MWC, LG said that they’re planning on pushing as much as 2 flagship devices in 2016. While expecting to see both released on the MWC is somewhat of a wishful thinking, we are all aware of the tradition of mobile companies pushing premium devices in pairs. The greatly-expected LG G5 is said to be a big change in design, modular in nature, with a metal body and a changeable battery. In any case, one thing is for certain – LG scheduled an event for 2pm on Sunday, 21 February, with a mysterious “Play begins” catchphrase, which has raised many eyebrows in expectation.

Microsoft

Following the steps of their Apple competitors, Microsoft is aiming for a single-platform strategy across all of its hardware variety. As you probably already know all-too-well, they have released the new Windows 10 update to all Windows 7, Windows 8 and Windows 8.1 devices for free, within the first year and are planning on releasing the new OS on Lumia handsets, accordingly. The mobile update will also come as a free perk, which makes their aim to connect all the Microsoft devices under a single hub of “Windows 10”. Although nobody can say for certain, we might be looking at the introduction of various new devices on 2016’s MWC, such as the entry-level handset Lumia 650, the mid-range Lumia 750, perhaps even the Lumia 850. In any case, there’s a whole lot to be expected from Microsoft on this year’s Mobile World Congress.

BlackBerry

Rumors are going around, predicting a release of a touch and type candybar phone, going by the luxurious name of BlackBerry Vienna, an affordable Android handset, yet still including a keyboard – something BlackBerry can’t seem to shake off as their trademark. There’s a lot to be debated, but we’ll know what they’ve got in store for us soon, perhaps even at 2016’s MWC.

A lot of innovations are to be expected on this year’s Mobile World Congress. A large number of huge companies are making leaps of faith and, while this is almost always plagued by a vail of uncertainty, one thing’s for certain – we’ll be seeing a whole lot of innovative ideas on MWC 2016.

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Posted by Nate M. Vickery

Nate M. Vickery is an entrepreneur and marketing consultant from Sydney, Australia. Lately he is mostly engaged in investing and developing his web designing hobby. Aside from work he enjoys spending time in the great Australian outback and watching football games.

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