Video-based platforms like YouTube and TikTok have been the source of joy and information for social media addicts lately. The addiction to video content still doesn’t seem to waver any time soon.

YouTube as the major social media video has the second most active user worldwide. TikTok also has surpassed its forerunner, Twitter, Pinterest, and Snapgram, in terms of active users.

You can watch and learn many topics on video platforms, from music, education, and health, to cryptocurrency videos. There’s no better time than now to leverage the platforms for your business. 

However, you need to know the robust strategy to engage audiences through videos. So, we’ve pieced together seven social media video tips to engage audiences. Keep scrolling to discover! 

#1. Follow the Trend

If you want to attract and engage audiences, there’s no better rule than following the trending stream. Therefore, you must keep an eye for the latest video style, music, filters, stickers, and tags.

Even though you should follow the trends, you still need creativity to make your video stand out in the sea of competitors. Unique ideas will also impress audiences from the first gaze and engage them longer.

#2. Keep Videos Short and Sweet

There are reasons why Instagram and YouTube make room for shorter videos, following the TikTok strategy. Short videos leave a better impression on audiences, especially when humans’ focus span is allegedly getting short.

Shorter videos shorter than 90 seconds have a higher chance of being entirely digested by audiences. Whether it’s an advertisement or educational video, audiences can quickly get the information they’re looking for.

Therefore, straightforward delivery is preferable for social media videos. Also, pour your creativity into creating visually appealing videos to engage audiences.

#3. Create Powerful Beginnings 

A powerful beginning is necessary to make audiences lay a click into your video. To do this, your video beginning and thumbnails must stand out to attract audiences.

There are many ways to create powerful beginnings. On TikTok or Instagram, many use short text containing facts, stories, or funny phrases as eye-grabbers.

Image via Unsplash

You can also use images, dialogues, stickers, or filters at the beginning of your video. If your video is intended for marketing purposes, make sure to pinpoint the target audience’s problem to appeal to them better.

#4. Focus on Story, Less Promotional

Good stories are key to making your audiences engage deeper in your video. Depending on your video purpose, compose an engaging storyline with facts, emotional scenes, or funny dialogues.

On the other hand, being too promotional content will only scare your audience away. So, avoid stating your brand or products too intensively, especially in the beginning.

For promotional purposes to even blockchain games, you can introduce your products or brand as a solution to your target audience’s problem. Also, put a clear CTA at the end of your video to convert them.

#5. Adjust SEO Strategy

No matter what kind of content you have, adjusting SEO is a fundamental strategy. That’s the first step to exposing your content to a broader audience. 

If you plan to upload your video on YouTube, you must put relevant keywords on the video title, tags, and description. You can use single keywords or long-tailed keywords to compete with bigger competitors.

Do the same if you publish your video on other social media video platforms like Facebook, Instagram, TikTok, and others. Put your main keywords on the video description but make sure to make your sentences sound natural.

Also, putting relevant tags to complement your video is vital. Put on relevant and trending hashtags to boost your video visibility.

#6. Include Closed Subtitles

Some may think that adding subtitles is unnecessary, but it actually can give you an upper hand over competitors. There are some great benefits of having closed subtitles.

In some cases, people are often more comfortable watching videos without sound as it may disturb their surroundings. Even though they watch a soundless video, they can still get what it’s all about by reading the subtitles.

You may need extra work for making subtitles, but the benefits will always be worth it. Moreover, closed subtitles can highlight CTA to make it stronger. A clear and powerful CTA will convert the audience better.

#7. Share Valuable Content

Audiences love valuable content. So whether you’re an influencer, marketer, or business owner, providing audiences with valuable content is always paramount. 

You can create informational content within your niche to help build trust and relationships with audiences. You may also make funny videos for entertainment.

Valuable content will make your audiences stay on your social media. They’ll keep scrolling to discover more good and valuable content from you.

The Takeaway

As of now, almost all social media platforms provide room for video, and creating content gets more fun and challenging at the same time. The above seven tips can guide you to produce engaging video content for audiences.

Furthermore, you should always monitor and analyze your video performance regularly. Keeping an eye on your video’s performance will let you spot some holes and fix them immediately. Lastly, constantly hone your creativity by seeking inspiration and following the ongoing trends.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Posted by Raul Harman