The year of 2023 is predicted to be a year that has a better opportunity to maximize sales through digital marketing. Why is that? Digital marketing has a prospect to be developed in a wider direction.
As at the beginning of 2022, we can see huge opportunities that short videos (reels) on Instagram and TikTok dominate trending. These short videos are video marketing to showcase your products or services like explainer videos, product videos, etc.
The advancement of technology has changed the way businesses market products and services in a more simple and more compelling way. According to a research, 50% of businesses have used Artificial Intelligence (AI) in their business strategy.
Therefore, if your business does not want to be left behind, it is important to always be up-to-date with existing marketing trends. Here are six digital marketing trends that you must know in 2023:
1. More of Video Marketing
Having more video marketing will make your business stand out among other competitors. It is an effective strategy to keep the audience’s attention over text. Video will replace static or text content and will form the basis of any marketing campaign.
videos are not just videos. It would be meaningless without the support of storytelling skills. The strength of video marketing lies in the way it tells stories with storytelling and attractive visuals.
Video marketing is included in the digital marketing trends in 2023. This is what makes various industries start leveraging video marketing to achieve their marketing goals.
For example, the current trend of blockchain topics makes the blockchain industry boost their marketing efforts through blockchain videos and spread them across social media. This method is proven to work effectively in spreading brand awareness.
2. Leveraging User-Generated Content
User Generated Content (UGC) is another digital marketing trend in 2023. So, the concept of this strategy is that the users of your product or customers will do the marketing of the products of your business voluntarily.
This is because you are holding a race event for them by offering a prize in return for the chosen winner. In other words, you make a challenge for your followers. UGC is an effective digital marketing trend in increasing your brand awareness.
3. AI for Better Trendspotting
The name “Artificial Intelligence” is exactly what it sounds like to refer to a robot or machine that has the high ability to work like humans.
Artificial Intelligence uses a combination of features such as a chatbot, and voice search. For example, Alexa and Siri are voice assistants that provide excellent customer service.
AI robots do this by using sensors and human input to gather facts about a situation and can also collect/store search data to improve user experience in the future.
4. Voice Search tactics for SEO
Voice search is an activity to search by voice. In short, with just your voice you can find what you’re looking for. You can even give orders via the voice search feature. Thus, it is a must have marketing plan for your businesses.
According to research, 50% of searches are done via voice search in 2020. And it will be predicted to be booming in 2023. So, voice search will be a great SEO tactic to optimize your website.
5. Influencer Marketing Will Continue to Boom
Influencer marketing is a way to market and introduce products to potential clients using influencers on social media such as artists, celebrities or youtubers.
Through influencers, you can influence potential audiences to choose the product or service that you sell. This method gives you a great opportunity to increase your conversion sales.
Influencer Marketing is also a new way of promotion these days. Because nowadays, the daily life of prospective clients is mostly on social media. There are many platforms that you can use for influencer marketing such as Tiktok, Instagram, Facebook, YouTube, etc. How does it work?
For example, on the tiktok platform which is popular and has many active users, you can search for influencers that match your criteria and business niche. This is also included in an effective tiktok marketing effort.
6. Chatbots Will Raise
If you run a business, paying attention to customer service is the key to succeed in the business world. Customers always want to get a fast response because they get used to living in a simple and instant life.
Chatbots can be a solution for businesses that want to provide a quick response to each customer for 24/7.
Chatbots are also one of the digital marketing trends in 2023. By installing a chatbot on the website, customers can get information about products or services through automated chats.
Chatbot allows you to communicate easily with loyal customers and potential customers without time limits.
Digital marketing is indeed able to provide promising results, but it all comes back to the strategies and efforts of each company. Therefore, if you want to grow your business in the current digital era, it is important that you are always up to date with the latest digital marketing trends.
By studying the six digital marketing trends mentioned above, you can find out what are the most appropriate strategies to implement in your business and this will open up great opportunities for your business to develop and compete in the business world.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).