Month: March 2020

stablecoins

Understanding Stablecoins

One of the main disadvantages of cryptocurrencies is their extreme volatility that prevents us from using them as an effective method of exchange. In other words, the price of users’ assets is constantly going up and down. This has led...

/ March 13, 2020
website structure

Marketing Funnel Stages and Website Structure

Introducing the marketing funnel The marketing funnel is a graphic describing the customer journey on a website. It maps out the stages that users pass through, from awareness to purchase.  A number of users enter the first stage, and they...

/ March 9, 2020
social proof

3 Ways to Improve Conversion Rates by Using ‘Social Proof’ as a Marketing Device

The notion of social proof has always been a huge part of the digital marketing environment, with all of us contributing to this interesting and still underexplored component of online advertising on a daily basis, without even noticing or acknowledging...

/ March 5, 2020
use of tech

How (and Why) You should Restrict Kids’ Use of Tech

In today’s digital age, the role of a parent has changed a lot. Whether you like it or not, technology is impacting kids’ habits on multiple levels and it’s here to stay. Just look at 2-year-olds who seem to perfectly...

/ March 2, 2020